Title of article
Skepticism about advertising: A comparison of East and West German consumers
Author/Authors
Lawrence Feick، نويسنده , , Heribert Gierl، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
9
From page
227
To page
235
Keywords
Direct marketing , Fund raising , Asymmetry: Heterogeneity: Loss functions
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124381
Link To Document