Title of article :
Skepticism about advertising: A comparison of East and West German consumers
Author/Authors :
Lawrence Feick، نويسنده , , Heribert Gierl، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Keywords :
Direct marketing , Fund raising , Asymmetry: Heterogeneity: Loss functions
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
