Title of article :
Message strategy by product-class type: A matching model
Author/Authors :
Yehoshua Liebermann، نويسنده , , Amir Flint-Goor، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Keywords :
Germany , advertising , Skepticism about advertising , Central and Eastern Europe
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
