مرکز منطقه ای اطلاع رساني علوم و فناوري - The influence of the market orientation of the firm on sales force behavior and attitudes: Further empirical results

Title of article :

The influence of the market orientation of the firm on sales force behavior and attitudes: Further empirical results

Author/Authors :

Bülent Mengüç، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

277

To page :

291

Journal title :

International Journal of Research in Marketing

Serial Year :

1996

Journal title :

International Journal of Research in Marketing

Record number :

124385

Link To Document :