Title of article :
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
Author/Authors :
Inge Geyskens، نويسنده , , Jan-Benedict E. M. Steenkamp، نويسنده , , Lisa K. Scheer، نويسنده , , Nirmalya Kumar، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Keywords :
Market orientation , Customer orientation , role conflict , Job satisfaction , Organizational commitment , Role Ambiguity
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
