Title of article :
The relationships among arousal potential, arousal and stimulus evaluation, and the moderating role of need for stimulation
Author/Authors :
Jan-Benedict E. M. Steenkamp، نويسنده , , Hans Baumgartner، نويسنده , , Elise van der Wulp، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Keywords :
marketing channels , Trust , Interdependence , Cross-national , Commitment
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
