مرکز منطقه ای اطلاع رساني علوم و فناوري - Do managers ov rreact to each othersʹ promotional activity? Further empirical evidence

Title of article :

Do managers ov rreact to each othersʹ promotional activity? Further empirical evidence

Author/Authors :

Roderick J. Brodie، نويسنده , , André Bonfrer، نويسنده , , Justine Cutler، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1996

Pages :

From page :

379

To page :

387

Keywords :

Residual centering , ations , Brand extensions: Empirical generali

Journal title :

International Journal of Research in Marketing

Serial Year :

1996

Journal title :

International Journal of Research in Marketing

Record number :

124391

Link To Document :