Title of article
Characteristics of memory associations: A consumer-based brand equity perspective
Author/Authors
H. S. Krishnan، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
17
From page
389
To page
405
Keywords
Competitive reaction effect , Own market share effect , Cross market share effect
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124392
Link To Document