Title of article :
Characteristics of memory associations: A consumer-based brand equity perspective
Author/Authors :
H. S. Krishnan، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Keywords :
Competitive reaction effect , Own market share effect , Cross market share effect
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
