• Title of article

    Evolutionary preference segmentation with panel survey data: An application to new products

  • Author/Authors

    Venkatram Ramaswamy، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    24
  • From page
    57
  • To page
    80
  • Keywords
    Retailer power , threat , Prisonerיs dilemma , Battle of the sex
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124402

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124402