مرکز منطقه ای اطلاع رساني علوم و فناوري - The nature of differences between similarity and preference judgements: A replication with extension

Title of article :

The nature of differences between similarity and preference judgements: A replication with extension

Author/Authors :

Mariëlle E. H. Creusen، نويسنده , , Jan P. L. Schoormans، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1997

Pages :

From page :

To page :

Keywords :

Brand choice , Latent class models , Market segmentation , new products

Journal title :

International Journal of Research in Marketing

Serial Year :

1997

Journal title :

International Journal of Research in Marketing

Record number :

124403

Link To Document :