Title of article :
The dynamics of the service delivery process: A value-based approach
Author/Authors :
Ko de Ruyter، نويسنده , , Martin Wetzels، نويسنده , , Jos Lemmink، نويسنده , , Jan Mattson، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Pages :
13
From page :
231
To page :
243
Keywords :
children , Affective reactions: Facial expressions , Attitude toward the ad , Attitude toward the brand
Journal title :
International Journal of Research in Marketing
Serial Year :
1997
Journal title :
International Journal of Research in Marketing
Record number :
124410
Link To Document :
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