Title of article :
The dynamics of the service delivery process: A value-based approach
Author/Authors :
Ko de Ruyter، نويسنده , , Martin Wetzels، نويسنده , , Jos Lemmink، نويسنده , , Jan Mattson، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Keywords :
children , Affective reactions: Facial expressions , Attitude toward the ad , Attitude toward the brand
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing