Marketing decision support systems: Adoption, use, and satisfaction

Berend Wierenga، نويسنده , , Peter A. M. Oude Ophuis، نويسنده ,

ماهنامه با شماره پیاپی سال 1997

16

275

290

Consumer emancipation , Consumption patterns , Experience-seeking consumption , Post-modem consumption , Consumer behaviour , Consumer environment , Consumer demographics

International Journal of Research in Marketing

1997

International Journal of Research in Marketing

124413