Title of article :
Marktforschung und marketing management : by Wolfgang Gaul and Daniel Baier. 2nd ed., München, Wien: R. Oldenbourg Verlag, 1994, 386 pp., ISBN 3-486-22877-3
Author/Authors :
Claudia Mennicken، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1997
Pages :
3
From page :
293
To page :
295
Journal title :
International Journal of Research in Marketing
Serial Year :
1997
Journal title :
International Journal of Research in Marketing
Record number :
124415
Link To Document :
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