• Title of article

    The changing consumer in Austria

  • Author/Authors

    Hans Mühlbacher، نويسنده , , Martina Botschen، نويسنده , , Werner Beutelmeyer، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 1997
  • Pages
    11
  • From page
    309
  • To page
    319
  • Keywords
    Direct mail development , Fund raising , Direct marketing: Target selection
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    1997
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124419

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124419