مرکز منطقه ای اطلاع رساني علوم و فناوري - Is your brandʹs loyalty too much, too little, or just right?: Explaining deviations in loyalty from the Dirichlet norm

Title of article :

Is your brandʹs loyalty too much, too little, or just right?: Explaining deviations in loyalty from the Dirichlet norm

Author/Authors :

C. B. Bhattacharya، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1997

Pages :

From page :

421

To page :

435

Keywords :

brand loyalty , market share , Scanner data: Dirichlet

Journal title :

International Journal of Research in Marketing

Serial Year :

1997

Journal title :

International Journal of Research in Marketing

Record number :

124426

Link To Document :