Title of article :
A model of inertia and variety-seeking with marketing variables
Author/Authors :
P. B. Seetharaman، نويسنده , , Pradeep Chintagunta، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Pages :
17
From page :
1
To page :
17
Keywords :
Variety seeking , heterogeneity , Habit persistence , State dependence , Logit , Brand choice , Inertia
Journal title :
International Journal of Research in Marketing
Serial Year :
1998
Journal title :
International Journal of Research in Marketing
Record number :
124431
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124431
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