An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

Frenkel ter Hofstede، نويسنده , , Anke Audenaert، نويسنده , , Jan-Benedict E. M. Steenkamp، نويسنده , , Michel Wedel، نويسنده ,

ماهنامه با شماره پیاپی سال 1998

14

37

50

Laddering: :Ylcasurement: Conditional independence , Convergent validity

International Journal of Research in Marketing

1998

International Journal of Research in Marketing

124433