Title of article :
Co-opetition : by Adam M. Brandenburger and Barry J. Nalebuff, New York, Currency, 1996, 290 pp.
Author/Authors :
Aric Rindfleisch، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing