Title of article :
Co-opetition : by Adam M. Brandenburger and Barry J. Nalebuff, New York, Currency, 1996, 290 pp.
Author/Authors :
Aric Rindfleisch، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Pages :
3
From page :
79
To page :
81
Journal title :
International Journal of Research in Marketing
Serial Year :
1998
Journal title :
International Journal of Research in Marketing
Record number :
124436
Link To Document :
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