Title of article :
The alliance revolution — The new shape of business rivalry : Gomez-Casseres, Benjamin, Harvard University Press, Cambridge, MA/London 1996, ISBN 0-674-01647-5 (paper)
Author/Authors :
Thorsten Posselt، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Pages :
4
From page :
85
To page :
88
Journal title :
International Journal of Research in Marketing
Serial Year :
1998
Journal title :
International Journal of Research in Marketing
Record number :
124438
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124438
