Title of article :
A framework for analysis of sources of profit contribution variance between actual and plan
Author/Authors :
S?nke Albers، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Keywords :
MARKET STRUCTURE , Marketing mix , Promotion , Advertising , Econometric models
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
