Title of article
Assessing consumer preferences in the context of new product diffusion
Author/Authors
Ghislaine Cestre، نويسنده , , René Y. Darmon، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1998
Pages
13
From page
123
To page
135
Keywords
Marketing planning , Marketing control , Profit contribution variance analysis , Marketing-mix models
Journal title
International Journal of Research in Marketing
Serial Year
1998
Journal title
International Journal of Research in Marketing
Record number
124441
Link To Document