Title of article :
Product class effects on perceived risk: The role of emotion
Author/Authors :
Arjun Chaudhuri، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Keywords :
Random coefficient probit model , simulation , Method of simulated moments , heterogeneity
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing