Title of article :
Estimation of product category sales responsiveness to allocated shelf space
Author/Authors :
Pierre Desmet، نويسنده , , Valérie Renaudin، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Keywords :
Two-part tariffs , Product differentiation , Private labels , Channels of distribution , Fonnation of prices
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
