Title of article :
Exploiting the installed base using cross-merchandising and category destination programs
Author/Authors :
Xavier Drèze، نويسنده , , Stephen J. Hoch، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1998
Keywords :
Space allocation , Shelf space elasticities , Impulse buying
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
