Title of article

Integrated measures of sales, merchandising, and distribution

Author/Authors

John D. C. Little، نويسنده ,

Issue Information

ماهنامه با شماره پیاپی سال 1998

Pages

13

From page

473

To page

485

Keywords

Loyalty , PROMOTION , Coupons , Store traffic

Journal title

International Journal of Research in Marketing

Serial Year

1998

Journal title

International Journal of Research in Marketing

Record number

124459