مرکز منطقه ای اطلاع رساني علوم و فناوري - Integrated measures of sales, merchandising, and distribution

Title of article :

Integrated measures of sales, merchandising, and distribution

Author/Authors :

John D. C. Little، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1998

Pages :

From page :

473

To page :

485

Keywords :

Loyalty , PROMOTION , Coupons , Store traffic

Journal title :

International Journal of Research in Marketing

Serial Year :

1998

Journal title :

International Journal of Research in Marketing

Record number :

124459

Link To Document :