Title of article
Market share and ROI: Observing the effect of unobserved variables
Author/Authors
Kusum L. Ailawadi، نويسنده , , Paul W. Farris، نويسنده , , Mark E. Parry، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
17
From page
17
To page
33
Keywords
Brand choice , Visual attention , Eye-tracking
Journal title
International Journal of Research in Marketing
Serial Year
1999
Journal title
International Journal of Research in Marketing
Record number
124463
Link To Document