Title of article
The effects of price bundling on consumer evaluations of product offerin
Author/Authors
Michael D. Johnson، نويسنده , , Andreas Herrmann، نويسنده , , Hans H. Bauer، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1999
Pages
14
From page
129
To page
142
Keywords
citation analysis , Social networks , Log-multiplicative models , Bibliometrics
Journal title
International Journal of Research in Marketing
Serial Year
1999
Journal title
International Journal of Research in Marketing
Record number
124468
Link To Document