Title of article
Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices
Author/Authors
Shuba Srinivasan، نويسنده , , Peter T. L. Popkowski Leszczyc، نويسنده , , Frank M. Bass، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2000
Pages
25
From page
281
To page
305
Keywords
Micromarketing , Optimal space shares , Retailing , Store assortments
Journal title
International Journal of Research in Marketing
Serial Year
2000
Journal title
International Journal of Research in Marketing
Record number
124471
Link To Document