Title of article :
Combining value and price to make purchase decisions in business markets
Author/Authors :
James C. Anderson، نويسنده , , James B. L. Thomson، نويسنده , , Finn Wynstra، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2000
Pages :
23
From page :
307
To page :
329
Keywords :
Cointegration , Structural breaks , competition , Marketing mix , Vector-Error Correction Models
Journal title :
International Journal of Research in Marketing
Serial Year :
2000
Journal title :
International Journal of Research in Marketing
Record number :
124472
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124472
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