Title of article :
Managerial assessment of potential entrants: Processes and pitfalls
Author/Authors :
Bruce R. Klemz، نويسنده , , Thomas S. Gruca، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Pages :
15
From page :
37
To page :
51
Keywords :
Managerial assessment , Potential entrants , decision making
Journal title :
International Journal of Research in Marketing
Serial Year :
2001
Journal title :
International Journal of Research in Marketing
Record number :
124478
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124478
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