مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing mix response to entry in segmented markets

Title of article :

Marketing mix response to entry in segmented markets

Author/Authors :

Thomas S. Gruca، نويسنده , , D. Sudharshan، نويسنده , , K. Ravi Kumar، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

To page :

Keywords :

Response to entry , Segmented markets , Demand

Journal title :

International Journal of Research in Marketing

Serial Year :

2001

Journal title :

International Journal of Research in Marketing

Record number :

124479

Link To Document :