Title of article :
Toward an understanding of price wars: Their nature and how they erupt
Author/Authors :
Oliver P. Heil، نويسنده , , Kristiaan Helsen، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Pages :
16
From page :
83
To page :
98
Keywords :
Early warning signal , Market competition , Price war
Journal title :
International Journal of Research in Marketing
Serial Year :
2001
Journal title :
International Journal of Research in Marketing
Record number :
124481
Link To Document :
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