• Title of article

    Toward an understanding of price wars: Their nature and how they erupt

  • Author/Authors

    Oliver P. Heil، نويسنده , , Kristiaan Helsen، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    16
  • From page
    83
  • To page
    98
  • Keywords
    Early warning signal , Market competition , Price war
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2001
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124481

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124481