Title of article :
Explaining competitive reaction effects
Author/Authors :
Peter S. H. Leeflang، نويسنده , , Dick R. Wittink، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Pages :
19
From page :
119
To page :
137
Keywords :
Own-brand effect , Cross-brand effect , Competitive reaction
Journal title :
International Journal of Research in Marketing
Serial Year :
2001
Journal title :
International Journal of Research in Marketing
Record number :
124483
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124483
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