Title of article :
Category structure, brand recall, and choice
Author/Authors :
Prakash Nedungadi، نويسنده , , Amitava Chattopadhyay، نويسنده , , A. V. Muthukrishnan، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Pages :
12
From page :
191
To page :
202
Keywords :
Category structure , recall , Choice
Journal title :
International Journal of Research in Marketing
Serial Year :
2001
Journal title :
International Journal of Research in Marketing
Record number :
124486
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124486
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