Title of article :
Modeling the impact of product preannouncements in the context of indirect network externalities
Author/Authors :
Emmanuelle Le Nagard-Assayag، نويسنده , , Delphine Manceau، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2001
Keywords :
Preannouncement , Network externalities , New product
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
