• Title of article

    Modeling the impact of product preannouncements in the context of indirect network externalities

  • Author/Authors

    Emmanuelle Le Nagard-Assayag، نويسنده , , Delphine Manceau، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2001
  • Pages
    17
  • From page
    203
  • To page
    219
  • Keywords
    Preannouncement , Network externalities , New product
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2001
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124487

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124487