مرکز منطقه ای اطلاع رساني علوم و فناوري - Effects of market orientation on the behaviors of salespersons and purchasers, channel relationships, and performance of manufacturers

Title of article :

Effects of market orientation on the behaviors of salespersons and purchasers, channel relationships, and performance of manufacturers

Author/Authors :

Fred Langerak، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2001

Pages :

From page :

221

To page :

234

Keywords :

Market Orientation , Industrial channels , Relationships

Journal title :

International Journal of Research in Marketing

Serial Year :

2001

Journal title :

International Journal of Research in Marketing

Record number :

124488

Link To Document :