مرکز منطقه ای اطلاع رساني علوم و فناوري - Market statistics for the Dirichlet model: Using the Juster scale to replace panel data

Title of article :

Market statistics for the Dirichlet model: Using the Juster scale to replace panel data

Author/Authors :

Malcolm Wright، نويسنده , , Anne Sharp، نويسنده , , Byron Sharp، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

To page :

Keywords :

Purchase intention , Dirichlet , Purchase probability , Juster scale , Purchase recall

Journal title :

International Journal of Research in Marketing

Serial Year :

2002

Journal title :

International Journal of Research in Marketing

Record number :

124497

Link To Document :