• Title of article

    Market statistics for the Dirichlet model: Using the Juster scale to replace panel data

  • Author/Authors

    Malcolm Wright، نويسنده , , Anne Sharp، نويسنده , , Byron Sharp، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2002
  • Pages
    10
  • From page
    81
  • To page
    90
  • Keywords
    Purchase intention , Dirichlet , Purchase probability , Juster scale , Purchase recall
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2002
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124497

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124497