Title of article
Optimum stimulation level and exploratory consumer behavior in an emerging consumer market
Author/Authors
Jan-Benedict E. M. Steenkamp، نويسنده , , Steven M. Burgess، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
20
From page
131
To page
150
Keywords
International Marketing , Exploratory consumer behavior , Optimum stimulation level , Cross-cultural research , Values , Emerging consumer markets , Sociodemographics
Journal title
International Journal of Research in Marketing
Serial Year
2002
Journal title
International Journal of Research in Marketing
Record number
124500
Link To Document