Title of article
International market segmentation: issues and perspectives
Author/Authors
Jan-Benedict E. M. Steenkamp، نويسنده , , Frenkel ter Hofstede، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
29
From page
185
To page
213
Keywords
International market segmentation , segmentation , International marketing
Journal title
International Journal of Research in Marketing
Serial Year
2002
Journal title
International Journal of Research in Marketing
Record number
124504
Link To Document