Title of article :
A taxonomy of differences between consumers for market segmentation
Author/Authors :
Timothy Bock، نويسنده , , Mark Uncles، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Keywords :
market segmentation , Consumer heterogeneity , Segmentation variables , Marketing Strategy
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
