Title of article
Disaggregate market share response models
Author/Authors
Wayne S. DeSarbo، نويسنده , , Alexandru M. Degeratu، نويسنده , , Michael J. Ahearne، نويسنده , , M. Kim Saxton، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
14
From page
253
To page
266
Keywords
Random effects , Finite mixtures , maximum likelihood , Market share models , Prescription drugs
Journal title
International Journal of Research in Marketing
Serial Year
2002
Journal title
International Journal of Research in Marketing
Record number
124507
Link To Document