Title of article :
Disaggregate market share response models
Author/Authors :
Wayne S. DeSarbo، نويسنده , , Alexandru M. Degeratu، نويسنده , , Michael J. Ahearne، نويسنده , , M. Kim Saxton، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Pages :
14
From page :
253
To page :
266
Keywords :
Random effects , Finite mixtures , maximum likelihood , Market share models , Prescription drugs
Journal title :
International Journal of Research in Marketing
Serial Year :
2002
Journal title :
International Journal of Research in Marketing
Record number :
124507
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124507
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