Title of article
The dynamics of value segments: modeling framework and empirical illustration
Author/Authors
Kristine Brangule-Vlagsma، نويسنده , , Rik G. M. Pieters، نويسنده , , Michel Wedel، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2002
Pages
19
From page
267
To page
285
Keywords
value change , Market segmentation , Mixture logit model , Hidden Markov
Journal title
International Journal of Research in Marketing
Serial Year
2002
Journal title
International Journal of Research in Marketing
Record number
124508
Link To Document