مرکز منطقه ای اطلاع رساني علوم و فناوري - How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Title of article :

How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Author/Authors :

Barbara Deleersnyder، نويسنده , , Inge Geyskens، نويسنده , , Katrijn Gielens، نويسنده , , Marnik G. Dekimpe، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2002

Pages :

From page :

337

To page :

348

Keywords :

Internet channel , Cannibalization , Structural-break time-series analysis

Journal title :

International Journal of Research in Marketing

Serial Year :

2002

Journal title :

International Journal of Research in Marketing

Record number :

124511

Link To Document :