Title of article :
A paradox of price–quality and market efficiency: a comparative study of the US and China markets
Author/Authors :
Kevin Zheng Zhou، نويسنده , , Chenting Su، نويسنده , , Yeqing Bao، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Keywords :
Risk aversion , Measurement invariance , CHINA , Market efficiency , Price– quality schema
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing