Trust is a key factor in the establishment of long-term relationships between business suppliers and their clients. The development of trust is particularly important within service industries because of the abstract nature of most service products. Prior

Wagner A. Kamakura، نويسنده , , Michel Wedel، نويسنده , , Fernando de Rosa، نويسنده , , Jose Afonso Mazzon، نويسنده ,

ماهنامه با شماره پیاپی سال 2003

21

45

65

Cross-selling , Customer relationship management , Database marketing

International Journal of Research in Marketing

2003

International Journal of Research in Marketing

124518