An important aspect of the new orientation on customer relationship marketing is the use of customer transaction databases for the cross-selling of new services and products. In this study, we propose a mixed data factor analyzer that combines information

Dominique Rouziès، نويسنده , , Michael Segalla، نويسنده , , Barton A. Weitz، نويسنده ,

ماهنامه با شماره پیاپی سال 2003

19

67

85

Staffing decisions , Cultural values , Managerial values , Sales force management , International human resource management

International Journal of Research in Marketing

2003

International Journal of Research in Marketing

124519