• Title of article

    Consumer attitude toward brand extensions: an integrative model and research propositions

  • Author/Authors

    Sandor Czellar، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2003
  • Pages
    19
  • From page
    97
  • To page
    115
  • Keywords
    Brand extensions , Brand associations , Consumer attitudes , Brand affect , Cognitive psychology
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2003
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124521

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124521