The effects of authoritative mechanisms of coordination on market orientation in asymmetrical channel partnerships

Miguel Hern?ndez-Espallardo، نويسنده , , Narciso Arcas-Lario، نويسنده ,

ماهنامه با شماره پیاپی سال 2003

20

133

152

Business-to-business partnerships , Coordination mechanisms , Market orientation , Agricultural marketing cooperatives

International Journal of Research in Marketing

2003

International Journal of Research in Marketing

124523