Title of article
Recovering and profiling the true segmentation structure in markets: an empirical investigation
Author/Authors
Rick L. Andrews، نويسنده , , Imran S. Currim، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2003
Pages
16
From page
177
To page
192
Keywords
Choice models , Finite mixture models , market segmentation , Scanner data
Journal title
International Journal of Research in Marketing
Serial Year
2003
Journal title
International Journal of Research in Marketing
Record number
124525
Link To Document