Title of article :
Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model
Author/Authors :
Laurette Dubé، نويسنده , , Marie-Cécile Cervellon، نويسنده , , Han Jingyuan، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2003
Pages :
14
From page :
259
To page :
272
Keywords :
Utilitarian/hedonism , Affect/cognition , Confirmatory Factor Analyses , Attitude bases
Journal title :
International Journal of Research in Marketing
Serial Year :
2003
Journal title :
International Journal of Research in Marketing
Record number :
124529
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124529
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