Title of article :
The complementary effect of trade shows on personal selling
Author/Authors :
TIMOTHY A. SMITH، نويسنده , , Srinath Gopalakrishna، نويسنده , , Paul S. Smith، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Pages :
16
From page :
61
To page :
76
Keywords :
Business-to-business marketing , Personal selling , Integrated marketing communications , Trade shows
Journal title :
International Journal of Research in Marketing
Serial Year :
2004
Journal title :
International Journal of Research in Marketing
Record number :
124541
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124541
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